Making Waves – Communicating in a Global Pandemic
IABC NL is excited to announce this year’s professional development series: Making Waves!
Making Waves was first announced earlier this year. We’ve adapted the format to support local communicators with the challenges of 2020.
The Making Waves professional development series will be held over four sessions throughout the year. We’ll cover a range of topics with the goal of showcasing local communicators and organizations achieving amazing results for their businesses and clients.
Our first session is: Communicating in a Global Pandemic, presented by Ronalda Walsh and Karen White from National PR, featuring Karen McCarthy of Fortis Inc. and another communicator, TBD.
Date: Monday, December 14, 2020, via Zoom (Link to be provided closer to the meeting date.)
Time: 9 a.m.
Tickets: $20 for Members/$25 for Non-members
This session includes a Q&A from our expert speakers. Register here today! https://www.eventbrite.ca/…/making-waves-communicating…
Note: ASL interpreter services are available upon request. Please email firstname.lastname@example.org before December 10 to request.
We’re lining up some high calibre presenters to take part and share their communication projects and strategies in our upcoming Making Waves sessions, stay tuned to learn more about what’s to come!
COVID-19 has changed the world. We need to think about life with COVID-19, not life post COVID-19. As we manage through the realities of a second wave, no two organizations will have the same communications needs. Smart organizations need to be thinking three steps ahead—learning from the first wave and planning for what’s to come. Crisis communications experts from NATIONAL Public Relations will share a strategic framework to understand where you are in the crisis communications planning cycle, share lessons learned and best practices, and help to determine the crucial next steps for success.
Ronalda Walsh, Associate Vice President, NATIONAL Public Relations
Ronalda Walsh, ABC is the Associate Vice President, NATIONAL Public Relations based in St. John’s. She is a senior communications strategist and certified change management practitioner. She supports various organizations in Newfoundland and Labrador with government relations, change management, employee and stakeholder engagement, and issues/crisis communications.
Karen White, Vice President, Crisis and Issues Management, NATIONAL Public Relations
Karen White is Vice President, Issues and Crisis Management, NATIONAL Public Relations, Canada’s largest integrated communications firm. She is chair of the AVENIR Global crisis communications team, representing executive crisis leaders from San Francisco to Dubai. She and the NATIONAL team have been supporting a wide range of organizations as they navigate the challenges and opportunities of a global pandemic.
Karen M. McCarthy, Vice President, Communications and Corporate Affairs, Fortis Inc.
Karen McCarthy currently oversees communications and corporate affairs for Fortis, a North American electric and natural gas delivery company. She is a member of the Fortis COVID-19 Emergency Operations team, which is responsible for coordinating the company’s response to the pandemic. She has 30 years of experience in communications and public affairs, has been awarded the ICD.D designation from the Institute of Corporate Directors and is currently enrolled in the Doctorate in Business Administration program at Athabasca University where her studies focus on the role of boards during crisis.
Cara Pike, Director, Communications and Marketing, Ocean Choice
Cara Pike has over 20 years of strategic marketing and communications experience in both the private and public sector. During previous tenures with the Multi-Materials Stewardship Board and most recently as Manager, Marketing and Brand with Nalcor Energy, Cara has extensive experience with leading strategic marketing and communication strategies that drive reputation, brand awareness and business growth. In her current position as the Director of Communications and Marketing with Ocean Choice International, Cara is responsible for the corporate reputation work for the organization. This includes the development and execution of strategic advertising campaigns; brand management; public, community and media relations activities; digital and social media plans; as well as internal communication activities to Ocean Choice’s 1,700 employees.