Making Waves – Navigating Digital Waters – Marketing for Communicators

Making Waves – Navigating Digital Waters - Marketing for Communicators

IABC NL is excited to announce our upcoming Making Waves session, “Navigating Digital Waters – Marketing for Communicators.”

Today’s media landscape can be summed up in one word: fragmented.

Driven by COVID lockdowns, social distancing, and the growth in digital content and platforms, people are spending more time consuming media than ever before. We see this growth across demographics and geographic locations. From connected television to the explosion of digital audio to the diversity of social media platforms, there is no end to the options being streamed directly to consumers’ multitude of devices. And yet, in our province, the evening news, radio call-in programs, and local radio and news personalities continue to have significant reach.

Led by Heather Dalton, Partner, m5 Group of Companies, this session will dive into the digital tools available to reach audiences and the best way to get the impact you need to effectively build your customer base, drive sales or connect with clients.

Date: Thursday, April 29, 2021, via MicrosoftTeams (Link to be provided closer to the meeting date.)
Time: 9 – 10:30 a.m.
Tickets: $20 for Members/$25 for Non-members

Note: ASL interpreter services are available upon request. Please email before April 27, 2021, 5:00 p.m. to request.

Register for Making Waves


Heather Dalton
Heather Dalton, Partner, m5 Group of Companies

Heather has been a driving force behind the continuing success story that is the m5 group of companies. In fact, she’s spent the last twenty years helping to influence and grow the marketing sector both here and abroad. Visionary. Strategic. Creative. Her talent has helped the agency grow to be the largest marketing and communications firm in Atlantic Canada by gathering together an impressive client list that includes Subway Canada, General Motors, Tourism Nova Scotia, True Hockey and Fortis Inc.

Heather cut her teeth in the tourism industry and was instrumental in helping New Brunswick evolve from the drive thru to the drive to province. She tackles each challenge with methodical insight and ten-level-deep thinking that inspires creative answers for every audience. Along with her team, Heather has led the implementation of marketing programs throughout Canada and the United States. Her approach is based on a commitment to using data, analytics and research to build strong understanding and a focused strategy powered by the digital space. Her experience has led to key sector strengths beyond tourism to energy, retail, seafood and education.

Prior to assuming ownership of m5, Heather served in multiple senior management roles within the organization including Chief Management Officer with group m5, President of m5 Interactive and Executive Vice-President of m5 marketing communications. She is frequently asked to share her knowledge on the latest in the marketing space at conferences, industry panels and webinars.

Keeping her busy outside the office are two kiddies, Molly and William and a rambunctious Boston terrier named Bowie. Here, Heather plays the role of chief scheduler, chauffeur, official snack maker and avid cheerleader. She also sits on the Board of Directors for Team Broken Earth, the Quidi Vidi Rennies River Development Foundation and the St. John’s Board of Trade. In 2018, she was nationally recognized with the Canadian Senate 150th Anniversary medal for her volunteer work.

Thank you to our event sponsor Fortis Inc.