Pinnacle Awards – Judging of Awards
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IABC award entries, accreditation portfolios and exams are scored using a seven-point global scale of excellence as a guide. All marks start at four, which represents a fully competent approach to communication planning and execution. Work is graded up or down, depending on the content. Marks of seven, one or zero are very rare.
The 7 Point Global Scale of Excellence:
7 | Outstanding
An extraordinary or insightful approach or result
6 | Significantly better than average:
Demonstrates an innovative, strategic approach, takes all elements into account and delivers significant results
5 | Better than average
Demonstrates a strategic approach and aligns the communication solution with the business need to deliver meaningful results
4 | Average
Competent approach or results, professionally sound and appropriate
3 | Somewhat less than satisfactory
Several key elements that are critical to the strategy or execution are missing, incorrect or under-represented
2 | An inadequate approach or result
A significant number of critical elements are missing
1 | Poor
Work that is wrong or inappropriate
0 | No answer or totally inappropriate
Work that is completely off base or the question isn’t answered
Entries must receive 5.25 to receive a Merit Award. Entries scoring 5.75+ receive an Award of Excellence.
Entries are reviewed by trained senior evaluators using the seven-point global scale of excellence, and the Pinnacle Awards score sheet. Winning entries must demonstrate that they met the clearly stated objectives, show originality and demonstrate results based on measured outcomes. Evaluators consider how well a program was conceived and executed, how appropriate the chosen strategy and objectives were for the desired results, and how the outcomes are measured and achieved.
For Communication Management entries, 50 per cent of the score will be based on the work plan and 50 per cent on the work sample. For Communication Skills entries, 35 per cent of the score will be based on the work plan and 65 per cent on the work sample.
For each entry submitted, entrants receive a comprehensive evaluation with scores and comments from evaluators.